Branding & Design
Brand Identity
Brand Guide
Logo & Brandmark
Business Cards
Icons & Symbols

Verde was created as a fresh take on the modern juice and salad bar - bringing together clean ingredients, sustainability, and a bold, contemporary personality.

The identity needed to feel energetic and modern while communicating Verde's focus on fresh, conscious choices. The logo became the starting point for the visual direction, combining bold, rounded typography with subtle details that add meaning to the name. A small leaf brings an organic element to the logo, while the distinctive V also works as a symbol of approval - drawing inspiration from the visual language of sustainability labels and eco-conscious certifications.

The color palette brings the brand to life with multiple shades of green, balanced by bright yellow and orange tones inspired by fresh fruits and juices. Together with playful typography and custom illustrations, the visual identity creates an experience that feels vibrant, approachable, and full of energy.

The result is a brand that makes healthy and sustainable choices feel modern, exciting, and anything but boring.